Google announced the adding of a new feature to its search engine called Knowledge Graph and it’s supposed to offer more than just the normal results in Google Search. It helps a user to find faster search results. That means when a user search for a popular person, place or thing, the box appears at the right side of the results page explaining more about your search term. Google Knowledge Graph has over 500 million objects and at least 3.5 billion attributes.
Suppose a user search a keyword “Taj Mahal” the first link will be Wikipedia, but now at the right side of the page you will get you will get a short Summary which was provided by Wikipedia or the Other Sources. Knowledge Graph enhances search results in Three different ways.
1. Finding the Right Thing of the Provided Given Keyword
Now Google understands the difference between the Keyword and its Meaning and Brings you the search results according to the Keyword what you mean. Like if a user searches a keyword Taj Mahal then it would refer to the famous Indian monuments, The Musician or a Tea. Google also understands the User’s entity and the way we do search. In this Way the Knowledge Graph makes Google Search More Smarter.
2. Providing the Best Summary for the Given Query
Google can understand a user query and provide the summarized, relevant content according to the Topic. It also provides the Key facts for a particular thing. Knowledge Graph also helps them to understand the relationships between things and also it models all the inter-relationships. Suppose a user given a keyword Marie Curie, the results will be displayed the Date of Birth and Death, Her Education and Scientific Discoveries. With these results it also displays about her children and her husband and the achievements of her family. This is also another way the Knowledge Graph makes Google Search More Smarter.
3. Search Results Go Deeper and Broader
The Knowledge Graph can help the users to make some unexpected discoveries in the search results. When a user search for a query, Google understands the query and gives the perfect results. But now Google can help us by answering some questions before we ask regarding the search keyword. That means when a user search for a keyword, it answers 37 percent of the next queries which is related to the same keyword. This is the last way the Knowledge Graph makes Google Search More Smarter.
Here is the video of the Knowledge Graph :